Fresh air and sterile air conditioners may become the bright spot leading the innovation of the air conditioning industry

At the beginning of 2020, a sudden new crown pneumonia epidemic brought a test to almost all industries. Affected by the epidemic, respiratory health and indoor environment have received unprecedented attention. In terms of home appliances in the respiratory environment, the field of home appliances, including air conditioners, is moving in the direction of health, intelligence, and ecology.

Recently, another major event has occurred in the air-conditioning industry, that is, the new energy efficiency standards have confirmed the implementation time. According to analysis by relevant industry insiders, for the air-conditioning industry, the new standards will allow the entire air-conditioning industry to enter a new era. For air-conditioning companies, it can be described as mixed, and there are opportunities in the crisis. Among them, fresh air and sterile air conditioners may become the highlight of leading industry innovation.

Opportunity in crisis

On the one hand, the arrival of the epidemic is suppressing people's consumer demand for air-conditioning products. On the other hand, the air-conditioning industry has to face the new national standard for air-conditioning energy efficiency, which is known as the most stringent in history. The dual disadvantages have caused the air-conditioning industry to suffer.

It is understood that the new air conditioner energy efficiency standard "Energy efficiency limit value and energy efficiency rating of room air conditioners" (GB21455-2019) is an important task of the National Green Action Plan. According to industry estimates, after the implementation of the new national standard, the existing low-energy, high-power-consumption fixed-frequency air conditioners and air conditioners below the three-level energy efficiency of inverter will be eliminated, and the market elimination rate will reach about 45%.

At present, the new national standard for air-conditioning is imminent. In addition to dealing with the issue of destocking, the air-conditioning industry also needs to upgrade its air-conditioning products in terms of energy efficiency and functions. Compared with functions, improving energy efficiency is more important. If energy efficiency cannot keep up, it is likely to lag behind other manufacturers in the market in the second half of the year, or even be eliminated by the market.

In the air-conditioning industry, the compressor is regarded as the heart of the air-conditioning. It is driven by compression to transport the "blood-refrigerant" to the various important parts of the air-conditioning, forming a cycle, so that the air-conditioning can operate, and the cooling capacity of the compressor Parameters such as volumetric efficiency, energy efficiency ratio, etc., also often determine the energy efficiency level of the air-conditioning product itself. For brands, promoting the upgrade of their air-conditioning products is not an overnight task. This requires long-term R&D and improvement of technology, technology, design and other aspects of air-conditioning. At the same time, it also has high requirements for parts and accessories in air-conditioning products. It is the choice for the compressor.

As the new national standard for air conditioners is approaching, many air conditioner manufacturers are about to meet the "energy efficiency upgrade" test, and consumers' demand for air conditioners will also change. Energy-saving and high-efficiency will become the general trend of air-conditioning products, and air-conditioning products that meet the energy efficiency level , Will also have stronger competitive strength. According to analysis by relevant industry insiders, it is believed that before the energy efficiency test officially starts, air-conditioning manufacturers will make arrangements in advance and choose the most suitable compressor to prepare for the test.

Fresh air air conditioner leads industry innovation

As the living standards of consumers are getting higher and higher, the application requirements of our home appliances are also changing. If the products cannot properly meet the needs of users, consumers will definitely choose other brands. Because of this, the competitive pressure of many brands is not small. Although it is said that consumer demand is driving the development of the home appliance market, the company's own technological development is also very important.

A very good company should be able to lead the advancement of user needs. Only by seizing market opportunities can it dominate the market in this industry. This truth is reflected in Hisense and other companies incisively and vividly. No matter what industry it is, the importance of technology cannot be ignored.

Air-conditioning companies need to know that even if a company is developing very well now, if it can’t stay at the forefront of technology, it will sooner or later be surpassed by other competitors. But it is precisely because of this that users can enjoy better products. For example, during the epidemic, consumers' attention to healthy air conditioners has further increased, and the popularity of healthy air conditioners with functions such as fresh air, high temperature self-cleaning, sterilization, dust removal, and oxygen content increase has increased. According to the data from 1-16 weeks of Zhongyikang, the retail volume of fresh air air conditioners increased by 490.1% year-on-year, and the retail sales increased by 365.1% year-on-year. In terms of brand, Hisense has become the industry's first.

At present, the air-conditioning field is undergoing a major technological change, and fresh air air-conditioning may change the pattern of the air-conditioning market this year.

Compared with traditional air conditioners, fresh air air conditioners integrate multiple functions such as air humidifiers and sterilizers. These functions will inevitably be more attractive to purchase in this year's market, or can trigger a new round of industry boom. In the field of fresh air aeration, the most interesting thing is Hisense Air Conditioning, which has been involved in the field of fresh air air conditioning as early as 2008. After 14 years of accumulation of technology and tens of thousands of research experiments, Hisense air-conditioning has reached a new high in this field, breaking through the industry bottleneck, and bringing consumers a combination of air conditioning, fresh air aeration, disinfection and sterilization, and temperature and humidity. X-series air-conditioning products for healthy homes with linkage and smart interconnection. Hisense Health Home X series air conditioners can provide users with an excellent experience from temperature to air quality and humidity, making the air conditioner a smart home air manager.

The fresh air function is currently the killer function of major air-conditioning brands. Someone has done an experiment. In a 20-square-meter room with a burst of PM2.5 index, the fresh air conditioner only needs to turn on the fresh air function for 3 minutes to refresh the air. Whoever says that if you breathe fresh air, you have to go outside to exercise. Fresh air air conditioners meet the needs of users who can breathe fresh air indoors.

From the current point of view, "healthy air-conditioning" and "new energy-efficient air-conditioning" are the key points that air-conditioning companies need to work on this year. In the future, companies will need to continue to explore the plight of the air-conditioning industry and drive the air-conditioning industry upward. According to analysis by relevant industry insiders, in recent years, it is not uncommon for user demand to accelerate industrial upgrading. For the air-conditioning industry, fresh air conditioners are a kind of micro-innovative product. Its main function is to realize indoor and outdoor air circulation, and to purify, sterilize, and oxygenate the air entering the room. Breathe like "lungs" to ensure the freshness and health of indoor air.

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